In the Japanese automotive industry, competition to reduce fuel consumption is becoming increasingly fierce. To meet these demands, Mitsuboshi® Belting has taken the global lead by succeeding in the development of a Low Friction Loss Belt for accessory systems. By reducing the amount of heat generated in the belt rib section, Mitsuboshi have succeeded in stemming the loss of flexure due to twisting and deformation. By reducing the fuel consumption associated with accessory belts, which are one of the some 30,0000 parts that make up an automobile, this breakthrough product also helps lower noise generation and friction resistance, leading to its uptake by a growing number of automakers.