ABOUT Rough Country

• Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

• Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.

• Commitment to modernization progress made Rough Country what it is today – one of the leading manufacturers in the industry. The company is focused on ride quality, value, ease of installation and consumer satisfaction. Rough country offers a full range of suspension products. Applying innovative machinery and advanced technologies, the corporation establishes a lineup of merchandise that meets the increasing demands of the market.

• For over 45 years, the corporation has been supplying suspension components to national and international markets. Among the leading-edge developments of the company, Rough Country lift kits deserve profound attention. Designed for Chevrolet, Dodge, Ford, GMC, Hummer, Nissan, Toyota, and other trucks and SUVs, these products are easy to install and show incredible off-road performance. Brake lines, caster/camber kits, control arms, kicker braces, universal lift blocks, axle u-bolt kits, shackles, sway-bar kits, track bars and traction bars – all these Rough Country suspension components are constructed for increased off-road stability, capable of meeting the requirements of any demanding customer.

• Rough Country engineers utilize up-to-date machinery to make cutting edge suspension parts – most of them, by the way, are covered with a lifetime warranty to give any customer more peace of mind and more bang for the buck. One of the results of the permanent market demand study is Rough Country leveling kits available for most models. Rough Country shocks are designed by the Research and Development Team particularly for both on- and off-road use. Thanks to the implementation of revolutionary technologies, these shocks contribute to the extra smooth highway ride and remarkable control in craggy off-road conditions.

• Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. They’re all truck and Jeep enthusiasts themselves, and they build on that excitement each day with new ideas, new concepts, and exciting new products.